Influencer marketing

How (not) to do influencer marketing

Influencer marketing can be a great opportunity – or a wasted investment. What determines whether a campaign works? How do you choose the right influencer and how to communicate with them? Come to the lecture by Anna Severová from the DFMG agency, who has experience from more than 200 collaborations with Czech influencers and VIPs. You will learn what works, what to avoid and why it is good to know the behind-the-scenes even if you are not a marketer yourself – influencers influence each of us.

Influencer marketing is one of the most powerful marketing tools of today – but only if it is done correctly. What determines its success? How are influencers and ambassadors selected, how is communication with them carried out and how to build a functional strategy?

At the lecture with Anna Severová, influencer marketing manager from the DFMG agency, you will get a glimpse behind the scenes of this dynamic field. Anna has practical experience from working with more than 200 Czech influencers and VIPs and will share specific examples from practice. You will learn what really works, what is just a waste of time and money, and what mistakes brands often make.

But the lecture is not just for future marketers – influencers influence us all, often without us realizing it. You will understand how these processes work and why they have such a strong impact on us.

Inspiration, practical tips and a little behind-the-scenes reality from the world of influencer marketing await you. Come and find out how to use this area – or, conversely, not to be easily influenced by it.

There is a workshop for students and graduates of JU - FREE

Bc. Zuzana Říhová
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