Entrepreneurs for the Future - Promoting Green Initiatives and Principles of Sustainability in Business

The “Entrepreneur for the Future” program—focused on enhancing green competencies and sustainability principles in business—addresses current social and economic challenges related to climate change, growing demands for responsible business practices, and the integration of ESG principles into corporate strategies. The program is designed to develop the practical knowledge and skills needed for business focused on sustainability, innovation, and competitiveness. Graduates of the course will be prepared not only to develop new business plans, but also to apply their knowledge to their existing activities in a way that reflects environmental and social considerations, as well as to effectively communicate these values to customers, employees, and investors. The development of the program is driven by the growing demand in the labor market for professionals who can combine economic success with a responsible approach to the environment and society, and who will be able to prevent the risks associated with greenwashing. The program thus contributes to the long-term sustainability of business and supports companies' ability to adapt to the rapidly changing conditions of the global economy.

1. Session (October 10, 2026; 8:00 a.m. – 11:15 a.m.; Ing. Monika Maříková, Ph.D.):

Entrepreneurship for the Future: Responsibly, Innovatively, Successfully – Trends in Entrepreneurship, Understanding the Customer, Lean Canvas, Assignment for the Semester Project

2nd Block (October 10, 2026; 12:15 p.m. – 3:30 p.m.; Ing. et Ing. Nikola Sagapova, Ph.D.):

Sustainability Communication and Greenwashing – How to Promote Sustainable Solutions, Build a Reputation, and Avoid Misleading Communication

Session 3 (October 17, 2026; 8:00 a.m. – 11:15 a.m.; Ing. Petr Zeman, Ph.D.):

Financial Management with a Focus on Sustainability—Sustainable Financing, the Relationship Between Short-Term and Long-Term Impacts

4. Session (October 17, 2026; 12:15 p.m. – 3:30 p.m.; Ing. Nikola Soukupová, Ph.D.):

Business Ethics – Values, Responsibility, Dilemmas, and Greenwashing from an Ethical Perspective

5. Session (November 7, 2026; 8:00 a.m. – 11:15 a.m.; Ing. Anna Maroušková, Ph.D.):

ESG Principles in Business – Integrating Environmental, Social, and Governance Aspects into Management and Decision-Making

6. Session (November 7, 2026; 12:15 p.m. – 3:30 p.m.; Ing. Roman Buchtele, Ph.D.):

Environmental Aspects of Business, Sustainability, and the Circular Economy – Circular Economy, Reducing Consumption of Primary Raw Materials, Resource Efficiency

Final presentation and project defense—the date will be determined in consultation with the course participants.

Once the minimum capacity of 9 participants is reached, registration will take place via IS-STAG.

Bc. Adéla Lišková
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