Fundraising, marketing, and public relations for non-governmental non-profit organizations

The course focuses on the issues of fundraising, brand building, and strategic communication for non-governmental non-profit organizations in the current social and economic environment. It provides participants with theoretical knowledge and practical skills in fundraising, marketing, and public relations with regard to the specifics of the non-profit sector.

Participants will learn about the principles and tools of fundraising, including creating a fundraising strategy, working with donors, grant opportunities, individual and corporate giving, and online fundraising. In the area of marketing, the course will introduce methods for analyzing target groups, creating marketing plans, building an organization's identity, and effectively presenting its activities. The course also covers public relations, media communication, crisis communication, and building long-term relationships with the public and partners.

Emphasis is placed on the ethical aspects of non-profit organizations, transparency, credibility, and sustainable development of the organization. The course uses case studies, practical exercises, and sharing of practical experience.

By participating in the course, you will gain the skills necessary for the effective management of communication in a non-governmental non-profit organization, the planning and implementation of fundraising activities, and the strategic building of relationships with the public, donors, and other stakeholders.

Graduates of the course will receive a certificate that is suitable for use in the non-governmental non-profit sector, but also for positions in commercial companies in the field of sponsorship development.

Bc. Adéla Lišková
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