Authenticity sells, the art of business relationships

This lecture will introduce students interested in pursuing a career in business to a modern, practical, and authentic approach to business practice, proven over a 20-year career focused on long-term business relationships and key clients. This practice does not prioritize performance, but rather authenticity and long-term relationships. It is based on the belief that business does not have to be based on pressure, manipulation, or short-term profit, but can function as a meaningful exchange of value between people.

Participants will learn the principles of authentic business – how to work with trust, personal integrity and the client’s real needs without having to give up on results. The lecture is intended for students who want to understand business in a broader context, are looking for a sustainable and ethical approach to business and want to prepare for the world of work, where it is no longer enough to just “know how to sell” according to manuals, but you need to want to communicate and learn to build meaningful relationships.

1. for students and graduates of JU ZDRAMA
2. capacity limited
3. new environment of the Salonku Menzy JU