PPC advertising, smart click-by-click campaigns

Do you want to understand how paid advertising and performance online marketing work? At a workshop with a practicing expert, you will gain an overview of PPC campaigns and their use in the digital environment.

Do you want to get your bearings in the world of performance online marketing and understand how paid advertising works in the digital environment? Come to a workshop led by a professional.

During the workshop, we will gradually look at what PPC advertising is, when it makes sense to use it and how it fits into the overall online marketing strategy. We will explain the principle of operation of advertising systems, the auction model and the specifics of performance advertising.

The workshop will also include:

✔ the functioning of PPC campaigns in advertising systems

✔ the principle of auction and working with a budget

✔ key factors of successful campaigns

✔ campaign evaluation - reporting, attribution and working with data

✔ the role of artificial intelligence in PPC advertising

The workshop will offer you a comprehensive overview of how PPC campaigns are created, how they are managed and how their real benefit to companies is measured.

The workshop will be led by a specialist from Proficio, who will offer a perspective from the real practice of digital marketing.

1. for students and graduates of JU - FREE
2. capacity is limited